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Resilience Across Borders Podcast

Apr 26, 2021


Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She teaches applied behavioral economics through the Texas A&M Human Behavior Lab and her first book, What Your Customer Wants and Can’t Tell You, publishes May 2021








LinkedIn (Melina)

LinkedIn (The Brainy Business)


About the CEO

Rachid Zahidi is the CEO of Sentinel Background Checks and President of Sentinel Data Retrieval, LLC. He is the author of the book: The Business Immunity System-The Pitfalls & Side Effects of Data Handling, Privacy Issues, & Background Checks. He also currently serves as Learning Chair for EO Tampa; and previously served as Finance Chair, and Integration Chair for the Central Florida Chapter of Entrepreneur Organization. Expert appearances and contributions include being featured on CLTV Chicago, Fox Baltimore,, Florida Trend, The Background Buzz, Octane Magazine, ESPN Radio and numerous other programs and publications discussing, hiring, due diligence and information security related topics.